Analytics

Aeffect uses data analytics to identify new opportunities for our clients’ growth and success. Our work often involves:

• Multi-variate statistical analysis
• Predictive analysis and modeling
• Database design, development
• Merging of disparate datasets
• Use and manipulation of large datasets

Select NAICS classifications under which we provide analytic support:

• 541990 All Other Professional, Scientific, and Technical Services
• 541511 Custom Computer Programming
• 541512 Computer Systems Design Services
• 926110 Administration of General Economic Programs
  

Key skills and areas of expertise:

• Multi-discriminant and cluster analysis to enable market segmentation
• Conjoint analysis to identify optimal product feature and pricing scenarios
• Factor analysis to show core constructs of consumer perceptions
• Max Diff analysis to help prioritize marketing messages
• Structural Equation Modeling (SEM) to understand pathways to consumer behavior
• TURF analysis to identify optimal combination of brand touchpoints
• Regression and other predictive analyses to understand brand drivers
• Return-on-investment analysis to show impact of marketing campaigns
• Health Economics and Outcomes Research (HEOR) analysis to identify impact of interventions on clinical outcomes
• Econometric analysis to examine impact of investments
• Building algorithms for interpretation of visitor sensor data