About Us

Aeffect is a management consulting and marketing research firm that helps corporate, government and not-for-profit organizations gather and channel insights to achieve business objectives. Our work helps organizations translate customer insights into strategy. We help organizations achieve growth, manage brands, strengthen marketing communications, and embrace change.

Aeffect provides consulting and research services across industries. We provide services to Fortune 500 companies, growing companies, federal and state agencies, health care providers, and not-for-profit associations. We work with our clients to identify, evaluate, and apply new strategies for success.

AEFFECT’S APPROACH

STEP 1:
COLLABORATION

Aeffect works collaboratively with you to create an engagement team and a plan for how we will gather and use information to identify new strategic opportunities.

STEP 2:
CUSTOMER FOCUS

Aeffect helps clients develop a deeper understanding of their customers and competitors through custom audience and best practices research, exploration of customer wants and needs, and segmentation.

STEP 3:
INSIGHTS INTO STRATEGY

Aeffect helps you translate and evolve customer insights and data analytics into strategies and tactics that will shape and guide your team’s strategic decision-making.